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The Keys to A good Insurance Agency Website Design
If you're planning to build a website for your insurance agency, or if you're looking to hire a designer to do it, consider the following carefully:
One of the basic tenets of good website design is that complex functions and forms must be broken up into manageable steps. (This is the "click away test" again). Visit one of the elaborate websites built by the leading online insurance brokers (GEICO, Progressive, etc.)--you will not find a single example of "one long page" insurance quote forms. Take a hint from companies that are spending big bucks to attract insurance business online.
You should also be sure to have your own domain name and website. Be wary of using the main company website, it may well send prospective clients to other agents (see below).
Why Every Insurance Agent and Broker needs a Website
The insurance business has traditionally been all about personal contact. Most agents and smaller brokers create a personal relationship with their clients via face to face meetings or by telephone and rely on that relationship to build loyalty. For this reason, many agents may not have given a great deal of thought to the need for a website.
However, consider the following:
About Our Instant Insurance Websites
Creating and maintaining a website can be an expensive hassle. When you have to worry about choosing web hosting, HTML design (or hiring a designer), and ongoing updates and maintenance, it's easy to see why a lot of agents might put off getting their business online.
That's where our Instant Insurance Websites come in. We offer an easy to use and attractive design that can be set up and updated instantly, just by filling out a form. You can have your website running within half an hour, and you can update it instantly at any time!
Our site design is simple, clean and professional looking. We understand that your business is primarily about relationships with your clients. The point is not to make your website the focus of your business. The idea is to give you a website that works with your existing business and offers your clients an additional way to work with you.
Our Instant Websites include customizable text to describe yourself or your business, complete contact information (including an email contact form), optional graphics such as an agent photo and/or a company logo, etc. You can see a demo here .
New! Our instant websites now come with guaranteed inclusion in the Google search engine index. Plus we'll optimize your website to help give you the best possible search engine ranking for free! (Applies to paid subscriptions only; trial accounts will not appear in Google.).
One of the central features of our Instant Websites is our Quote Builder technology, which is described below. The Quote Builder is completely transferrable, so if you start out with an Instant Website and later decide to design a custom site, you can easily move the Quote Builder to the new site.
When you create your Instant Website, we also strongly recommend that you register you own domain (.com, .biz, etc). This is easy and costs only about $9 per year and will allow your clients to get to your website via a domain name that belongs to you.
Leading-Edge Online Quote Technology
Perhaps you already have a website. But does it offer the features your clients expect? If you offer only an email address or a cumbersome online quote form that crams an endless list of questions onto one long page, your clients will not be impressed.
Our Quote Builder technology makes it easy for your clients to provide all the information needed for accurate quotes. Our system offers a clean, uncluttered and easy to use interface. Your clients will be able to enter an unlimited number of autos, homes or persons to be insured when asking for a quote.
All quotes are delivered directly and only to you, or to the person(s) you specify. You can update all aspects of your Quote Builder at any time simply by logging into your control panel.
The Quote Builder works with any website (and, of course, is included with our Instant Websites). To get the Quote Builder working on your existing website, you simply log into your control panel and specify settings such as the email address(es) you want quote requests sent to and the types of insurance (auto, home, life, health, long term care) you want to include. You then copy and paste a few lines of HTML code to your website and your Quote Builder will start working immediately. The entire process should take no more than 15 minutes.
For a demonstration, try the Quote Builder on our Instant Website Demo .
Sign up Now for a FREE Trial
Free Trial accounts include both the Instant Website and the Quote Builder which can be used on your own site, so you can choose the solution that works best for you. Of course, the Quote Builder is completely transferrable, so you can start with our Instant website and then sometime later, move seamlessly to a custom website if you wish.
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